PMA Northern California Division Annual Meeting

Saturday, September 26, 2009
Courtyard by Marriott Oakland Emeryville
Emeryville, Calif.


8:00 a.m. – 8:45 a.m.

Registration and Tabletop Vendor Show

8:45 a.m. – 9:00 a.m.

PMA Northern California Division Official Business Session and
Election of Officers

9:00 a.m. – 1:00 p.m.

Adobe Photoshop Lightroom 2 Workshop
This workshop will focus on how to design a logical file structure, build an efficient backup system, and use “metadata” to track images from program to program. Integrate image management into your workflow and learn how to track the content of your images using keywords. We will also explore the Develop module to maximize the quality of your images, including a detailed explanation of the new selective control with the Adjustment brush. Learn how to set up batch processing, master round-trip editing of images from Lightroom® into Adobe® Photoshop®, and work with virtual copies of the original files.

Speaker: Brad Polt-Jones, Future Light Digital Workshops

brad-polt-jonesBrad Polt-Jones is the owner of Future Light Digital Workshops in San Francisco, one of the premier hands-on learning centers for digital photography on the West Coast. He has more than 20 years of experience as a professional photographer, after starting out as a sports photographer on the ski runs of Colorado. During his 15 years as a digital media artist and instructor, Brad has trained more than 1,000 individuals in graphic design and photography. His clients include the Apple iPhoto QA Team; Bonhams; The New Lab; Photolab Berkeley; PhotoWorks; and staff from leading Bay Area companies, such as Pixar, Apple®, and Adobe. Brad has a Master of Fine Arts degree from Claremont Graduate University in sculpture and new media.

1:00 p.m. – 2:30 p.m.

Lunch (not provided at meeting)
Tabletop Vendor Show

2:30 p.m. – 5:00 p.m.

What’s a Histogram and the Magic of HDR

Examine the art of obtaining great exposures by shooting digitally and using image blending techniques to enable the digital sensor to produce images that more closely reflect what the eye and brain see. Using concepts learned in the morning Lightroom session, Dave Henry will demonstrate – on the screen – how to work with photos to minimize digital noise and get the most from elusive shadow detail. He’ll shatter the myth of “underexpose like we used to do with Kodachrome for best saturation” because digital capture offers much more control and flexibility than film ever did. Then he’ll tie it all together and show how to combine images, using the above exposure techniques, to create High Dynamic Range photos. This will be
the fastest and most information packed 2.5 hours you’ll ever experience.

Speaker: Dave Henry

dave-henryDave Henry has more than three decades of photographic experience. He is a professional photographer and has led photography workshops all over the world for many years and covered assignments on five continents. Early in his career, he worked for several camera companies, including Canon, and he has spent the last 27 years as a photographer at The Sacramento Bee newspaper. In addition to his freelance photography, he teaches a photography class at Cosumnes River College. Henry is an early pioneer in digital photography and has been widely published for more than 30 years in magazines, newspapers, billboards, annual reports, and on the internet. His commercial work ranges from architectural, aerial, advertising, editorial, food, and legal photography to his personal work in landscapes.

5:00 p.m. – 7:00 p.m.

Tabletop Vendor Show – Vendors in attendance will display products from:

Amherst MediaAmmonite Press
Bogen Imaging Inc.
Brandess-Kalt-Aetna Group
Clik Elite
jill-e designs
Dave Henry
JumpStart Guides
Lawrence Frames
LEE FiltersLumiQuest
Mack Camera & Video Service
Malden International Designs
Opus Lighting
Peachpit Press
Photographers’ Formulary
Quantum Instruments
Quantum Instruments
Schneider Optics
Superior Specialties
Tamrac Inc.
ToCAD America Inc.
Harbor Digital Design

Download the NorCal fall promo, Sept09 PDF

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